This piece was developed by the creative team Mike Schacherer, for the firm Little. The client for this design was Fair State Brewing Cooperative. Mike Schacherer used his design skills to create a series of posters, which included this one, in order to grab the attention of fellow beer enthusiasts. He wanted to bring people together by showing how this out of the world beer is so amazing. He used simplicity to keep the design from being too distracting. From the use of color and simple shape he was able to emphasize certain parts of this design and keep it visually appealing at the same time.