I say this image online. It is an anti smoking advertisement. Its audience is intended for smokers and just the everyday person to warn about dangers of smoking. The purpose of this advertisement is to warn and somewhat scare people away from smoking. I think the the overall layout of the design is very unified and clever. The artist used cigarettes to covey this message itself of death. I think that the way that the cigarettes create death in itself is a metaphor for the message that he or she is trying to send.