This is an advertisement for drinking and driving. The audience for this piece is all car owners and drivers. Its purpose is to show how deadly and painful drinking and driving can be. It uses a painful looking image of a man getting punched in order to show how sudden and brutal an accident from drinking and driving can be. The fact that the artists incorporated the cars into the arm and face is what gained my attention. I like the use of contrasting colors for the cars and the overall message that the image sends.